Does package design influence your decision to buy something?

Imagine! You walk into any supermarket or department and there are a lot of product options to choose out there. Does package design influence your decision to buy something?

Alphonse Mucha (1860 – 1939) might be the first well-known package designer, he created great packaging designs for products in the early 20th century. Before War World II (1939), the packaging industry was growing very fast.

走進商店，同類商品的選項多達數十種，甚至數百種品牌，產品包裝會影響你的選擇嗎？

20世紀初，商品包裝尚未盛行，阿爾豐斯·慕夏 (1860 – 1939)陸續為當時的商品設計包裝，許多人稱呼他是商業設計的鼻祖。二次戰爭前夕(1939年)，包裝設計的商業行為開始蓬勃發展。

Happy New Year! Vienna New Year’s concert 2014

Happy New Year 2014!

Let’s watch two customary encore pieces at the Vienna New Year’s concert 2014.

2014新年快樂！

來聽聽維也納新年音樂會的兩首著名安可曲

The Blue Danube

藍色多瑙河

Radetzky March

Don’t forget to clap along with the music! Have fun!

拉德茨基進行曲

隨著音樂節奏一同鼓掌，享受樂趣！

Why Chinese people prefer green jade?

We know jade and jadeite represent a part of the Chinese culture. In fact, jade has many different colors: red, green,yellow, purple, white, and others. When the Chinese think of jade, green is the color first comes to mind? What is the reason Chinese prefer green jade? Because queens and princesses of Qing Dynasty (1644 – 1912) adored green jade and green jadeite, and this influence tilted Chinese aesthetic from royalties to the regular folks. Thus Chinese like green more than others to this day.

為什麼玉總是讓人聯想起綠色？

事實上，玉有許多的顏色，紅、黃、紫、綠、白等。中國文化喜愛玉，特別是清朝，後宮佳麗獨鍾綠色的玉和翡翠，這股風潮從宮內蔓延到民間，至今仍持續影響華人對玉的評價。

Chinese Jade Jar

翠玉雕花鳥瓶，現藏台北故宮

Chinese Jade Folding Screen Wall

碧玉屏風，現藏台北故宮

Tidbit: Up to 90 percent of the world’s jadeite is produced in Myanmar.

全世界有百分之九十以上的翡翠產於緬甸

Image from xinhuanet and National Palace Museum

Why is it easy to sing along with pop songs?

Why is it easy to sing along with pop songs?
Because the same melody is repeated over and over again.
"Hey Jude" is a perfect example of the most popular songs.

為什麼流行歌曲容易朗朗上口？ 因為旋律持續重複。
來聽聽一個很棒的例子： Hey Jude

演唱：披頭四樂隊

In classical music, we can recognize Ravel's Bolero easily because it's consisted of the same rhythm and melody being repeated over and over again. Maurice Ravel (French, 1875 – 1937) composed this piece in the early 20th century. Let’s listen to it.

古典音樂中，法國作曲家拉威爾(1875 – 1937)在20世紀初創作的西班牙舞曲：波麗露 (又稱為：博萊羅)，也出現旋律和節奏持續重複的情況，一起來聽聽。

Valentin Serov ( Валентин Серов ), Russia's Silver Age - Russian portrai...

Valentin Serov (1865–1911) was a famous Russian portrait artist, he painted the portraits of many celebrities at that time.

瓦倫丁•謝羅夫 (1865–1911)是俄羅斯著名的肖像畫家，為許多名人畫肖像畫。

Self-portrait,1880s. Pencil on paper.

瓦倫丁•謝羅夫自畫像 (鉛筆畫)  1880年代

Portrait of Nicholas II of Russia, 1896

Nicholas II of Russia (1868 – 1918)

尼古拉二世

Portrait of Nikolai Rimski-Korsakov, 1898

Nikolai Rimsky-Korsakov(1844 – 1908), Russian composer.

林姆斯基-高沙可夫(里姆斯基-科萨科夫)，俄羅斯作曲家

Portrait of Children (Sasha and Yura Serov), 1899

孩子

Portrait of Maria Yermolova, 1905

Maria Yermolova (1853 – 1928), Russian actress

俄羅斯著名女演員Maria Yermolova

Portrait of Ida Rubinstein, 1910

Ida Rubinstein(1885 – 1960)), Russian ballerina

俄羅斯著名的女芭蕾舞者Ida Rubinstein

常玉: 中國現代/20世紀畫家 Sanyu: 20th-century Chinese artist

Sanyu(1901 - 1966), an early 20th-century Chinese artist, is a master in using fluent lines to display concise expressions. Brush lines are the main techniques to paint in traditional Chinese art. He can manage lines in a way that would startle patrons of Chinese oil paintings. Sanyu learned art in China and in Japan in his early years. Then in 1920, when he was 19, he went to Paris, which was a prominent art center at the time, to study art, and subsequently spent the rest of his life in Pairs besides a two-year residence in New York. However, Sanyu was an art student out of the norm. He spent much time in reading literature at café, playing music, and strolling on the streets of Paris. In the 1930s, Sanyu was one of the few artists from the East who drew attention in the art circles of Paris. The subjects of Sanyu’s paintings mostly surround flowers, nudes, and animals. Now let’s get an intimate look at the way he uses lines in oils.

中國畫講求線條，我們來看看出生在20世紀的中國畫家常玉，如何利用線條，簡潔的表達圖像，顛覆你對中國油畫的想像。常玉誕生於1901年，曾在中國和日本學畫，到了1920年，19歲的他前往法國巴黎，因為巴黎是當時的世界藝術中心，在巴黎，常玉喜歡待在咖啡館閱讀文學、拉小提琴，藉由獨特的方式感受西方藝術的精神勝過到美術學校接受傳統教育。1930年代前後，常玉的作品開始受到巴黎藝術圈的矚目，成為少數亮眼的東方藝術家。常玉繪畫的主題大多圍繞在花卉靜物、裸女、動物。自19歲離開中國，曾到美國紐約居住2年，後半生幾乎都在法國度過。
一起來感受他的油畫中善用簡潔的線條。

Sanyu was born in Sichuan, China.

常玉誕生在中國四川，來自富商家庭

Sanyu

常玉

Takashi Murakami: Japanese contemporary artist

Sushi, kimonos, geisha, robots, and Mount Fuji may makes you think of Japan. Once you arrive in Japan, you will probably be surprised by the popularity of myriad manga (Japanese comics) and kawaii (Japanese for "cute") fashion around the country. These pop culture trends deeply influence Japanese commercial activities, and even daily life in that society. For instance, you might easily catch a glimpse of younger people as well as the elderly reading manga in the metro, or you might find yourself gazing at Japanese dressing in kawaii clothing. 

The cultural atmosphere impels Takashi Murakami (1962- ), an internationally renowned Japanese contemporary artist, to create many art pieces about otaku culture. Otaku refers to a person who is addicted to anime and manga fandoms. And this kind of artworks made Takashi Murakami world-famous. Let’s see his “cute” artworks first.

壽司、和服、藝妓、機器人、富士山讓人聯想哪個國家？
日本! 
的確，一旦有機會抵達日本，你會驚訝四處充滿漫畫和卡哇伊流行，這樣的文化早已深深影響日本當地的商業活動和日常生活。舉例來說，走在路上會瞥見穿著可愛打扮的男女，地鐵裡的青少年和老年人都在讀漫畫，商店販售大量卡哇依商品。種種獨特的文化風格，促使日本當代藝術家村上隆（1962 - ），創作關於御宅族文化的藝術作品，並使村上隆躍上世界的舞台，大放異彩。一起來看看這些「可愛」的作品。

御宅族：沉迷動畫和漫畫的人

And then and then and then and then

Mr.DOB

Tan Tan Bo Puking

Time bokan-pink

Miss Ko2

Flower Ball

Kaikai Kiki 

Planet 66

Jellyfish Eyes

Jellyfish Eyes- Max and Simon in the Strange Forest

Super Nova

Eco Eco Rangers Earth Force

In 2003, he cooperated with the fashion brand Louis Vuition.

2003年，村上隆與時尚品牌路易威登合作

Eye Love Superflat

Take a look at an anime ”Superflat Monogran Cartoon”.

P.S. The term Superflat, an art movement founded by Takashi Murakami, refers to the sense of emptiness in Japanese popular culture and art, as nowadays Japanese like cute things lacking substance. 

Here are his art pieces displayed at the Palace of Versailles, France, in 2010.

2010年，村上隆的作品展示於法國凡爾賽宮

Image from Takashi Murakami and Château de Versailles